Your Medical Website...

Posted Thursday, July 30, 2009 at 11:08 am | Marketing Strategy
A Website should be at the center of your overall medical marketing plan.   An effective website will help with both administrative and marketing tasks.  On the administrative side, your site is a tool to deliver information – your hours, directions, how to schedule an appointment, insurance and payment information, etc.  Anything that an existing or prospective patient might need to know can be delivered through... 

Managing Your Health Care Practice’s Online Repu...

Posted Monday, July 13, 2009 at 11:07 pm | Marketing Strategy
Have you Google searched your practice lately? Have you visited your page on Yelp, Citysearch, or Vitals.com? You may be surprised to find what’s there! Although you and your staff work your hardest to satisfy every patient, there might be one that is not happy. You may not know it at the time, but he/she goes home and writes a scathing review that is posted on just one site, but then picked up by Google and placed...