In my last post about Search Engine Marketing (SEM), I introduced the concept of Pay-Per-Click (PPC), which is used to place paid ads on search engines.  The Search Engine Optimization (SEO) process involves a K and 4 Cs (Keywords, Code, Content, Connections, and Citations).  The PPC process involves a K plus 2 Cs  – Keywords, Copy, and Content. The keywords and web content are essentially the same as used in... 

In my last posting, Your Medical Website, I began to discuss the process of Search Engine Optimization (SEO).  SEO is part of a broader area of marketing called Search Engine Marketing (SEM).   SEM consists of SEO plus the process of advertising on search engines.  These paid ads are generally done through programs called Pay-Per-Click (PPC) – you bid on specific keywords that your prospects might search on,...