The July/August edition of the Journal of Urgent Care Medicine published this article called “Creating a Web Presence to Raise Awareness of Urgent Care”. We highly recommend this article for all Urgent Care practices, and it is also highly relevant for any medical practice. Some important points made in this article include:
- Websites and all “new media” should be integrated with conventional advertising tactics – especially if you target younger consumers, who tend to tune out conventional mass media.
- The Internet has replaced the Yellow Pages as the primary means of reaching patients, due to the ability of search engines to pinpoint a users location, and the ability for advertisers to change their content at any time (as opposed to once per year in the Yellow Pages).
- Your website represents your brand, and therefore it is important to make sure you site is professionally designed.
- Once you establish your presence, you need to drive traffic to it using tools such as Google Maps and other web directories, and you need to commit to a search engine optimization process so people will find you when they have a need for your services.
In the conclusion to this article, the following statement sums things up perfectly:
“A well-designed website acts as a centralized information repository about a center’s service offering, and achieving visibility in search engines raises awareness among consumers who are specifically looking for information on urgent care services.”
This same point can be made for all medical websites. If you are looking for help with your website design or other online marketing initiatives for your medical practice, fill out this form, or call or email us today.
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