Should Our Urgent Care Center Offer Wi-Fi to Patients?

by David Saslavsky on February 13, 2013

in Marketing Strategy,Online Marketing,Urgent Care Marketing

Alan Ayers wrote a convincing article on the benefits of offering free wi-fi to patients in an urgent care center in the February 2013 issue of The Journal of Urgent Care Medicine. The article offers some great tips for getting started and alleviates privacy concerns.

We always reiterate to our clients that urgent care is a retail business offering high quality medical services. Providing free wi-fi shows that your urgent care center is patient focused and respects people’s time. The urgent care model is based on convenience, but we all know that the best urgent care center’s can have wait times over 30 minutes at peak volume times.

Wi-fi allows time-starved people to be productive and not feel that their time in your practice was wasted.  It increases the likelihood of a return visit.

Article: The Journal of Urgent Care Medicine _ WiFi in UC

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Help Dealing with Online Patient Feedback

by Ira Pasternack on January 9, 2013

in Online Marketing,Reputation Management

PhysiciansPractice.com recently published a fantastic article titled “Online Patient Feedback: What to Do“.   This article goes into fairly extensive detail on how to deal with negative patient reviews, and is very similar to the process we use for our clients here at WebForDoctors.

The article covers:

  • the importance and appropriate ways to respond to reviews
  • methods for removing reviews from some sites
  • ideas to help you encourage positive reviews
  • use of online alerts to track reviews
  • ways you can learn from your reviews
  • the value of reviews for search engine marketing

As online reviews have become more and more widespread, they have become one of the most important aspects of medical online marketing.   Use this article to get started, and if you need help let us know!

 

 

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