Negative Reviews of Your Practice on Facebook or Twitter

October 8, 2010

When considering taking the plunge into the social networking world of Facebook and Twitter, many doctors we work with are concerned that they will open themselves up to negative comments from patients and/or employees.  While you certainly need to be concerned with negative comments, ignoring these sites will not solve the problem.  In fact, negative comments [...]

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Patient Education Web Content

September 29, 2010

In earlier posts to this blog, I discussed the use of blogs and other tools for producing content on a regular basis.  Another important aspect of your medical website content strategy is to provide patient education content.  This is a great way to build up a  solid foundation for your website, seeding the search engines with [...]

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Should Medical Practices Pay for Yellow Pages Listings?

September 17, 2010

In the “old days”, a simple yellow pages ad (or even just a basic listing) was all the marketing that the typical medical practice needed.  Today, the world of medical practice marketing has become much more complex, with hundreds of marketing opportunities available.   This often leads our clients to wonder if a yellow pages [...]

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Should a Medical Practice Use Twitter?

August 24, 2010

We’ve been hearing this question more and more from clients.   As with most things in life, the answer is not a simple yes or no.  The real question is, should your medical practice use Twitter? One of the first steps you should make when considering Twitter is to create a personal account, and spend [...]

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Launching a Facebook page for a medical practice

August 11, 2010

After publishing our latest blog post entitled Facebook can be your Friend, we were asked “Hey guys, that’s great, but how do I get started?” Social media speaker and trainer, Mari Smith, wrote a user friendly step-by-step primer on launching a Facebook page for a business over at Social Media Examiner.  Her article, Facebook 101 [...]

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Facebook can be your Friend

August 2, 2010

Dr. Katherine Cretian wrote an excellent op-ed piece in USA Today on the potential risks of a physician becoming Facebook friends with a patient. It’s a dangerous two-way street. Would you want your patient to have access to your personal pictures and comments from your friends? Conversely, is it wise for you, as a physician, [...]

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Google Analytics Setup for Medical Practices

July 20, 2010

Today, I’m beginning what will be an occasional series of blog posts related to tracking your website traffic. The most popular, powerful, and free tracking tool available is called Google Analytics (GA).  By using this tool to analyze the traffic that comes to your website, you can make improvements to your site and to all [...]

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Content Development Ideas for Medical Practices

July 10, 2010

In my last post, I discussed the idea of a content strategy – using a blog and/or other tools to enhance the online presence of your medical practice.  Today, I’ll provide you with some ideas for creating content.  Not all of these will work for every practice, but if you pick the 3 to 5 [...]

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Should Your Medical Practice Have a Blog?

June 29, 2010

To blog, or not to blog.  This is a question I get from many clients.  In general, my answer is yes.  But, not all blogs are created equal, and not all of them even need to be called a blog. In the most general sense, what every medical practice needs is a content development strategy. [...]

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Optimizing Medical Practice Landing Pages

April 8, 2010

Recently, I attended a Google webinar about Landing Pages (you may watch a previous version of this same webinar via the Youtube video at the bottom of this post). A Landing Page is any page on your website where it is common for visitors to land – either because of a search, a link from [...]

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