In an earlier post about SEO, I described the 4 C’s of SEO, which start with Content.  In this post, I will expand on the importance of content. Earlier this week, AdWeek published an article titled “Marketer Must-Have: Original Editorial“.  If you want your website to serve as a marketing tool, then it must contain [...]

In my last post about Search Engine Marketing (SEM), I introduced the concept of Pay-Per-Click (PPC), which is used to place paid ads on search engines.  The Search Engine Optimization (SEO) process involves a K and 4 Cs (Keywords, Code, Content, Connections, and Citations).  The PPC process involves a K plus 2 Cs  – Keywords, [...]

A Website should be at the center of your overall medical marketing plan.   An effective website will help with both administrative and marketing tasks.  On the administrative side, your site is a tool to deliver information – your hours, directions, how to schedule an appointment, insurance and payment information, etc.  Anything that an existing or [...]

Every medical practice should have a formal, written marketing plan. For most practices, your medical marketing plan should be evaluated and updated on an annual basis. Components of a medical marketing plan include: Discussion of your target market Analysis of competitors A discussion of your brand including development of a logo and how your staff will [...]