Managing Your Health Care Practice’s Online Reputation

by Ira Pasternack on July 13, 2009

in Marketing Strategy


Have you Google searched your practice lately? Have you visited your page on Yelp, Citysearch, or Vitals.com? You may be surprised to find what’s there!

Although you and your staff work your hardest to satisfy every patient, there might be one that is not happy. You may not know it at the time, but he/she goes home and writes a scathing review that is posted on just one site, but then picked up by Google and placed in the Google Local business directory.  The first thing prospective patients see is what horrible people you are!

Some real examples we found online:

I consider Dr. XxXXXX to be one of the worse doctors that I ever came in contact with , she laks people skils and ive noticed that she does not treat her employees like they should be treated, shes had at least a dozen employees leave her office, that cannot say much for her, you wait hours in her office to see her, for her just to spent roughly about 5 minutes with you she dosnt even introduce her self, does not seem eager to treat you.

Just not happy with this practice or staffing. Too many people doing too many things. The Dr. was nice and seemed very knowledgeable but I was just not comforable overall with the practice. Another family member uses this practice and is happy but I was not and will not bring my family there.

One time we waited for a half an hour to see a doctor and when we finally saw him he acted like we were inconveniencing him by being there. Hew was in and out of the room in a flash. The next time my wife was 10 mintues late and she was were told she had to reschedule – that she used her time up. Apparently they alot 10 minutes per appointment. She told the receptionist that she took off of work for the doctor visit and that she would wait however long it took to see the doctor. The receptionsist told her there was nothing she could do


The Best Defense is a Strong Offense

Multiple positive reviews outweigh a few negative reviews. It’s the same as if five of your friends recommended a restaurant and one friend did not care for it. You will likely still want to dine there.

How do we generate positive reviews?  Unfortunately, satisfied patients generally are not as likely to write about their experience as an angry patient.  That’s human nature.

However, when asked, many people are willing to take a few minutes to help your practice when they know it is important to you.  All you need to do is ask!

We’ve found that creating a simple form with instructions on how to navigate the review site and process serves as a reminder to the patient when they get home, and lets them know that this is a priority to your practice.

Either the physician or a staff member can ask, particularly when you know a patient has just had a positive experience.


Here are a few examples of reviews for WFD Clients, obtained using our process:

I have literally been looking for a doctor that I could trust for years and I have FINALLY found that in Dr. Islam! I have been to the office three times so far since it opened in March and never had to wait more than five minutes, even when the office was busy! Dr. Islam takes the time to ask questions and to LISTEN. He truly cares and has gone above and beyond to make my medical care as easy and painless as possible. The staff of PROMPT-MD is equally wonderful- they are all very professional and upbeat which is hard to come by in a busy office! I would recommend PROMPT-MD to anyone needing care and wanting convenience without having to spare quality.

Dr. Arrandt and his staff do something different than all of the other Chiropractors/health care locations in the city: They actually get to the root of the problem and work their way up to correctly fix it. I’ve seen multiple chiropractors and have been to several rehab places in Chicago. This is by far the best one out there. It’s a one-stop-shop! I highly recommend Dr. Arrandt and his crew.

Thorough medical care, caring staff, excellent follow up. My kids will not go elsewhere. If you have a problem, IMCC will do their best to help. If you have to wait, it’s because someone before you is getting the care they need. Strongly recommend!


Remember these three items:

  • Check your Google, Yelp, Citysearch, and Vitals.com listings regularly
  • Create an instruction sheet to help patients review your practice
  • Work with your staff to ask satisfied patients to review your practice online

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