Online Marketing Services for Health Care Providers
After you build a medical website, your online marketing process is not complete – in fact, it is just beginning. This process involves driving traffic to your website and building a comprehensive online presence. WebForDoctors provides the following online marketing services:
Search engine optimization(SEO) is a process used to make sure your website comes up on the first page of search results when they are looking for a practice with your specialty, and making sure that they take the actions (request information, schedule an appointment, etc.) you want them to. Our SEO Services are customized to meet the needs of your health care practice.
Pay-per-click (PPC) advertising allows you to buy the “Sponsored Links” you see on search engines. Any business can pay to be at the top of the search results for any specific keywords they want. If implemented wisely, a PPC campaign can bring highly targeted traffic to your website almost immediately. Our PPC Services help you take advantage of this valuable new form of advertising to a local audience.
Reputation management has become a complex process due to the Internet. Every patient is now a critic with an audience – instead of just their immediate friends or the watercooler at work, people can now share their opinion in online review sites, on social networking sites, or on their blogs. We’ll help you understand and manage this information, and help you use these tools to your advantage.
A patient newsletter is a valuable method of building trust and offering assistance to develop and refine your relationships with these patients. By interacting regularly with patients, you can keep your practice fresh in their minds, boosting the number of return visitors and new referrals, and ultimately increasing your total revenue. In addition, you’ll become a valuable source of medical knowledge for current and future patients, delivering helpful, timely advice to their desktops in an unobtrusive manner.