If you have a website, and you would like more patients, a Search Engine Marketing Audit is a good place to start.

It is very common and natural for design elements to be the primary focus when building a website. However, you can have the best designed website, but if potential patients are not finding it when seeking your services, you are losing revenue to other practices.

At WebForDoctors, our philosophy is that your website is a lead generating tool for prospective patients. Its function is to be found online when people are searching for your type of practice, services you provide, and conditions you treat.  Once there, prospective patients should be informed and encouraged to contact your office.

A Search Engine Marketing (SEM) Audit for your medical website will help you determine the best ways to optimize your site to obtain organic/natural search engine traffic, and how paid online advertising (pay-per-click, or PPC) can be used to compliment the organic traffic.

We will analyze your website traffic and content, and compare it to your competitors’ web content, to develop a detailed strategy for both paid and organic search engine marketing.  This process involves:

1. Discussing your goals, and how your website has evolved to its current state.
2. Compiling a  list of keywords – to begin this process, a variety of people affiliated with the business should provide a list of words/phrases they might use if they were looking for a practice with your specialty.  WFD will take this basic list and research related words and phrases.
3. Analyzing data from Google Analytics, Webmaster Tools, and/or other sources of data.
4. Analyzing data from AdWords, other existing PPC programs and/or other forms of paid online advertising.

Based on all of the above (as much as is available) we will analyze your website pages from an SEO/technical perspective and a usability/human perspective, in order to make recommendations and construct your SEM Plan.

Your SEM Plan

Typically, your SEM Plan will include action items that you should take care of as quickly as possible, as well as a monthly plan for the next year.  The plan is customized to your goals and based on your data.  Your final report will answer the following questions:

1. Who is visiting your site (including location and demographic information)?
2. How are your visitors arriving (what keywords are they searching, and what are the sites other than search engines that are sending you traffic)?
3. What are your visitors doing on your site?
   • What pages are they reading?
   • What information are they submitting to you?
   • Are they interacting with you and/or other visitors?
   • Are they spreading the word about your site?
4. What are your options for increasing traffic, and how much time and/or money will each option take?
5. What can be done to get your visitors to take more actions, and how much time and/or money will this take?

To Set Up Your SEM Audit, Fill out this form or call or email us today.