In an earlier post about SEO, I described the 4 C’s of SEO, which start with Content. In this post, I will expand on the importance of content.
Earlier this week, AdWeek published an article titled “Marketer Must-Have: Original Editorial“. If you want your website to serve as a marketing tool, then it must contain quality content that is of interest to your prospects . The reason for this, as this article points out, is that “Search and social media are the main modes of information discovery, and both engines live off vast pools of content”.
In other words, when people use search engines (including those integrated into social media sites) to research health information or find a specific type of health care provider, they will find the sites that have relevant content. So, if you want your site to be found, you need to figure out what types of things your prospects will search for, and then make sure you have content on those topics. This is why we recommend that health care websites include patient education articles related to any and every disease or condition that the practice treats, along with pages that describe services in a more general sense.
Depending on the resources available to your practice, WebForDoctors can help you produce content in a variety of ways. If you have the ability to produce content, we can serve as an editor to optimize the content for search engines. If you need help producing the content, we can provide a writer, and you can check the content to make sure it fits with your clinical philosophy. Finally, we can work with you on a social media strategy, that will enable you to collaborate with your patients to create user generated content that will benefit your practice.
If you are looking for help producing web content for your medical practice, fill out this form, or call or email us today.
